Will Windows Phone 8 be a success ?

With a complete overhaul of its operating systems across PCs, Laptops, Tablets and Smartphones Microsoft seems to be gearing to make an impact and gain some lost ground in the industry which will matter the most in the future – Smartphones. With the sale of PCs seeing a sharp decline and the ubiquitous use of smartphones the success of Windows Phone 8 becomes highly critical for the company. Developers generally look towards platforms which have a mass appeal and share and the users in turn look to those which offers them a high value proposition i.e operational convenience variety of apps . When Apple started the App store and offered the Software Development Kit for apps for the developers, the users had already been mesmerized with the design and interface. What followed subsequently is about 700000 apps and still counting. It is not surprising to notice what changes in terms of fortunes and brand value it has brought to the company. The android platform clicked because it was open source and it offered products in different sizes, unlike apple. The growth has been so phenomenal that it is currently the holder of the highest market share in the smartphone industry.

The goal of becoming the third player in the smartphone industry is not going to be an easy one and Microsoft is taking measured steps towards achieving it .It has dominated the personal computer space for decades now . It is from here that it wants to draw its strength and hence the idea of a common platform. Thus the same apps which run on a PC can also run on a tablet or a smartphone, which greatly widens the reach of users for developers. This level of versatility is quite unique and helps in making it a strong contender to draw the attention of the developer community. There are approximately some 670 million Windows 7 users who are expected to upgrade to Windows 8. Since from an operating system perspective it is one of the best , it wants people to get used to the new platform interface. Once such a thing is achieved, getting them to adapt to phones and tablets will be easier.

This seems to be their broad underlying intent. In addition to this, Microsoft is leaving no stone unturned when it comes to providing a viable ecosystem around their new mobile OS. They have made it possible to use more programming languages to develop apps. In addition to the conventional languages such as C#, C++, and Visual Basic, they also include certain web development languages like HTML, JavaScript, and CSS. This variety of language options is bound to give them an edge over the more rigid iOS , which limits developers to using Objective C and Android which supports Java. By doing this MS is expanding the pool of developers it wants to reach out to . The attempt does not stop here. The annual build developer conference saw the company going that extra yard, by giving away new surface tablets and smartphones and some free cloud storage , to get developers to come onboard . The App store current has more than 700000. To become a strong contender and to be looked upon as a valid alternative for the users, the app numbers have get somewhere close to it . Besides, Microsoft also has promised to increase the amount which developers earn from selling apps if it crossed the $25000 mark. If you have the idea of a brilliant app or are looking for windows Phone 8 developers for your Windows Phone 8 development services , we are ideally suited, given our exposure and expertise, to meet your requirements.

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